What your Google Ads account is measuring wrong

Your Google Ads Call Tracking Is Counting Wrong - and Smart Bidding Is Acting On It

The 60-second default threshold counts voicemails and wrong numbers as conversions. Here is what that does to your bids.

The Call Duration Threshold That Tells Smart Bidding What a Lead Is Worth

Setting this number wrong is equivalent to redefining "qualified lead." Smart Bidding trains on whatever you define.

Call Assets vs. Website Call Tracking - Why Mixing Them Breaks Your Bidding

A tap-to-call from a search ad and a call from someone who spent 4 minutes on your site are not the same signal.

Why Your Google Ads Form Conversions Are Not Firing (And What to Check First)

90% of form tracking failures come from 4 root causes. This is the 20-minute diagnostic sequence.

GTM vs. gtag.js for Google Ads Form Tracking - Which One and When

Both work. But they break in different ways. The wrong choice for your setup doubles your maintenance cost.

Enhanced Conversions for Forms - What It Actually Does to Your Match Rate

Most accounts enable it without understanding what data is being sent or how it changes bidding when match rate is low.